Cultivate: Branding for Hospitality, Wellness, and the Arts
Shaping enduring identities for hotels, F&B, and purpose-led spaces across the UK and USA. We collaborate with founders and teams who value clarity, craft, and long-term thinking, shaping brands that are rooted in real stories, people, and place. Partnering with businesses guided by purpose and sustainable values. No jargon. No unnecessary noise. Just considered design that gives brands the structure to stand confidently and last.
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We help hospitality brands grow, bloom, and scale. Our services are designed to meet you where you are, whether you are planting the first seeds, strengthening your foundations, or investing in long-term growth. Every package blends strategy, story, and design, so your brand feels rooted, responsive, and built to endure.
Snack Pack: Best for pop-ups, boutiques, and early-stage founders.
A fast, confident start for new businesses. We provide grounded brand strategy, a core visual identity, and the essential assets needed to launch with clarity. Designed to give your concept the roots it needs to grow from day one.
Picnic: Best for growing venues and established teams ready to expand.
A refined F&B identity design and strategy system for brands ready to strengthen their presence. We build the tools you need to show up consistently across print, digital, and physical environments, including signage and environmental graphics that enhance the guest experience.
All Out Feast: A comprehensive partnership for multi-site groups and large-scale hospitality developments.
For established brands seeking sustained growth. From full boutique hotel branding rollouts to ongoing creative strategy, campaigns, and consistent design across every touchpoint.
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What they say;
Great hospitality rarely happens by accident. The atmosphere, the flow, the details people remember long after they leave are the result of vision, craft, and sustained hard work. Branding is no different.
Cultivate was created to bring that same care and discipline to hospitality brands. Led by hands-on experience across hospitality, design, and brand building, we combine strategic thinking with considered creativity to shape brands that feel honest, work hard, and last. No shortcuts. No surface-level solutions. Just thoughtful branding built to endure.
Questions… answered
Great hospitality isn’t just about a logo; it’s about the “lived-in” experience. A well-crafted brand strategy acts as a roadmap for everything from interior touchpoints to service style. By building on a foundation of clarity and craft, we help businesses reduce “noise,” attract the right guests, and create a sense of place that encourages repeat visits and long-term loyalty.
A visual identity is what people see—the colors, the type, the signage. A hospitality brand is what people feel. At Cultivate, we look beyond the surface to understand the flow of a space and the rhythm of service. Our work bridges the gap between digital presence and physical reality, ensuring the brand feels honest and coherent at every touchpoint.
Ideally, before the first brick is laid or the first menu is printed. Engaging us early allows the brand strategy to inform the physical environment. Whether you are “planting the first seeds” with our Snack Pack or seeking an All Out Feast, starting with brand clarity ensures that every design choice is purposeful and built to endure.
Yes. While Cultivate is based in the UK, we have work on the ground in the USA (specifically Nevada) and have partnered with founders in Hong Kong and Australia. We manage projects through structured digital collaboration and flexible scheduling to accommodate different time zones, ensuring a seamless creative partnership regardless of location.